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PRCA CFO Position Available

PRCA CFO Position Profile (PDF)

Prospective candidates, please reach out to:

Jan Lehman     
Lehman Associates
PO Box 161148
Austin, TX 78716
Office: 512-478-1131
Fax: 512-478-1985

Director, Industry Outreach
Executive Director, Justin Cowboy Crisis Fund

Position Summary

The Director will lead a team of 4-6 team members focused on developing and managing operations of the PRCA Industry Outreach Division. Specifically, position will lead Livestock Welfare, Contestant Assistance, and industry outreach, education, and development operations to positively impact the long-term goals of the Professional Rodeo Cowboys Association. The Director will work closely with the CEO, Senior Executive Staff and the Board of Directors. 

Key Responsibilities 

Livestock Welfare

Lead and partner with the Livestock Program Administrator in executing the Livestock Welfare Program to ensure the proper care, handling, and treatment of livestock at PRCA Sanctioned Events. 

The Livestock Program Administrator is tasked with educating the industry, public, and media about rodeo livestock and enhancing the reputation of the industry by providing consistent and effective responses to issues. In addition, this individual is responsible for monitoring regulation and legislation (local, state, and federal) pertaining to the sport of professional rodeo and will take actions to address both positive and negative implications when warranted.

Contestant Assistance

Lead, administer and grow the ability of the PRCA to provide for the needs of the contestants through the Justin Cowboy Crisis Fund (JCCF): Direct all aspects of the non-profit organization that has distributed over $8 million in assistance to injured rodeo athletes and their families. Collaborate with the leadership team to develop strategies for improving insurance coverage of all rodeo athletes. Work to establish relationships through effective communication and support.

Industry Outreach and Development 

Develop and execute innovative Amateur and Junior Rodeo programs through athlete recruitment, athlete retention, and athlete transition strategies. Recruitment requires assistance of significant others within the sport, as well as the proliferation of many smaller, local-level sport programs. Retention requires a focus on motivation, socialization, and commitment. Advancement requires that programs be linked vertically and that athletes be aided in processes of locating and socializing into new levels of involvement. 

Job Requirements

Transparent and high integrity leadership with strong communication skills

3-7 years leadership / management or development experience, Bachelor’s Degree or equivalent experience 

Ability to travel 

Sports and entertainment, business development, and/or membership development experience preferred

Knowledge of fundraising strategies and donor relations a plus

Strong organizational skills and attention to detail

Please send all inquiries about this position to Michelle Maestas, . 
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