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AGCO announces Sowing Good Deeds initiative

DULUTH, Ga. – AGCO Corporation has announced the launch of Sowing Good Deeds – an initiative to raise awareness of the efforts of rodeo committees throughout North America and the positive impact they have in their local communities.

AGCO, a proud sponsor of the Professional Rodeo Cowboy Association (PRCA) through its Hesston® and Massey Ferguson® brands, will award one Massey Ferguson tractor valued at more than $35,000 to a deserving rodeo committee at PRCA’s Wrangler National Finals Rodeo presented by Polaris RANGER in Las Vegas, Nev., this December.

“Throughout North America, there are rodeo committees that work tirelessly in their local communities for good,” said Meghann McNally, AGCO’s director of marketing in North America. “By creating the Sowing Good Deeds initiative, we want to highlight the great work that they do and assist their efforts by providing a piece of equipment that is crucial to their year-round success – at both their local rodeos as well as in their fields. The rodeo is an iconic event that unites communities across North America, and at AGCO, we are proud to be a part of that local fabric.”

“Our 600-plus PRCA rodeos raise millions of dollars for their local charities across the country,” said PRCA Commissioner Karl Stressman. “The AGCO Sowing Good Deeds program allows us to recognize and reward committees for their charitable efforts. We’re proud of the PRCA rodeo committees, volunteers and rodeo athletes who all contribute to make a difference for local communities and their citizens.”

The application deadline for the Sowing Good Deeds initiative is Sept. 15, at 11:59 p.m. (ET).

Interested rodeo committees can submit their application online by visiting There is a limit of one application per rodeo committee.

A committee of judges selected by Hesston, Massey Ferguson and the PRCA will evaluate the applicants based on three key criteria: community impact, innovation and adversity. These criteria highlight work that improves the local community, exemplifies the spirit of entrepreneurship within the nonprofit sector and has initiated change or responded to significant challenges to build a stronger, more sustainable organization.

The winning rodeo committee will be recognized at the PRCA Awards Banquet on Dec. 6 and on Hesston night at the Wrangler National Finals Rodeo presented by Polaris RANGER on Dec. 9.

For more information, visit

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