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PRCA, CINCH Announce New National Partnership

by User Not Found | Jul 11, 2018

COLORADO SPRINGS, Colo. (July 11, 2018) – The Professional Rodeo Cowboys Association (PRCA) and CINCH Jeans and Shirts have announced a new national partnership that will provide broad opportunities for the PRCA membership and create significant exposure for the CINCH Brand at selected PRCA events.

“We are pleased to be partnering with CINCH, a brand that embodies innovation and a commitment to excellence,” said PRCA CMO Steve Rempelos. “Our announcement today puts into motion the largest new PRCA partnership in over a decade, and is a large step toward continuing the vision of the PRCA by providing new sponsorship to over 130 local PRCA rodeos so they can in turn support their communities and local charities.”

As the premier sanctioning body of rodeo, the PRCA is constantly looking for ways to expand and improve the sport of rodeo. The CINCH partnership provides significant support to the PRCA’s circuit system including both the contestants, as well as the rodeo committees. Additionally, more than 100 PRCA members professionally endorse CINCH Jeans and Shirts.

The multi-year CINCH commitment to the PRCA fits perfectly with CINCH’s existing commitment to supporting youth and college rodeo, including long-term association sponsorships with the National High School Rodeo Association and the National Intercollegiate Rodeo Association.

“We started as a small company with big dreams,” said CINCH Marketing Manager Jessica Wahlert. “We’re a lot like the youth and college athletes we’ve watched grow over the last decade. It’s really important to us that we help put dollars in the pockets of those athletes who are now professional rodeo cowboys. We’re excited about this long-term partnership with the PRCA, which will bring this all full circle.”

Rodeo contestants and fans will see CINCH’s national partnership for the first time in Colorado Springs. The Pikes Peak or Bust Rodeo (July 11-14), which is sponsored by CINCH, is once again sanctioned by the PRCA.

“PRCA and CINCH are both committed to making rodeo as big and bad as we know it can be,” said Rorey Lemmel, liaison to CINCH Rodeo. “When the opportunity to partner came available, it was a no-brainer. We’re all about growing rodeo.”


About the PRCA: The PRCA, headquartered in Colorado Springs, Colo., is recognized as the unsurpassed leader in sanctioning the sport of professional rodeo. The PRCA's mission is to unify membership in providing an innovative fan experience, to grow the sport of professional rodeo and provide new expanded opportunities for our membership and sponsors. Since 1986, the PRCA has paid out more than $1 billion in prize money to its contestants. The PRCA offers the best cowboys and the best rodeos; delivering the best fan experience while positively impacting our communities and embracing the spirit of the West. A membership-based organization, the PRCA sanctioned 650 rodeos in 2017, and there are more than 40 million rodeo fans in the U.S. The PRCA televises the sport's premier events, with the world-renowned Wrangler National Finals Rodeo on CBS Sports Net and streaming on The Wrangler Tour, Justin Finale, RAM National Circuit Finals Rodeo and All American ProRodeo Finals also air on CBS Sports Net, and PRCA-sanctioned rodeos donate more than $40 million to local and national charities every year. For comprehensive coverage of the cowboy sport, read the ProRodeo Sports News, the official publication of the PRCA, and make sure to check out the digital edition of the PSN. The digital PSN and daily updates of news and results can be found on the PRCA's official website,

About Cinch Jeans & Shirts: LEAD, DON'T FOLLOW. Since 1996, the Cinch Clothing brand has been creating quality jeans and shirts for both in and out of the arena. Some of the best athletes from the rodeo, bull riding, and equine performance circles love Cinch jeans and shirts because of the quality fit and the authentic western look. From collared shirts with short sleeves or long sleeves to outerwear and athletic gear to fashion-forward western jeans, the Cinch brand puts fit and styling first. Whether fashion basics or premium styles, the designs and reputation of Cinch Jeans make Cinch Clothing the number one choice for those, who live and breathe the western way of life. Visit CINCH online at

PRCA Sponsors

MGM Grand Polaris Ranger American Quarter Horse Association Cinch Jeans Gold Buckle Beer Outlaw Equine

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