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Wrangler Champions Challenge expands, lands new TV partner

The Wrangler Champions Challenge, presented by Justin Boots, is entering its first full season on the ProRodeo calendar with increased prize money, a new format, new cities and a brand new television partner.

CBS Sports Net is onboard to telecast all seven stops of the tour, delivering 90-minutes of high-def coverage of the Professional Rodeo Cowboys Association’s best contestants competing on the sport’s best stock to more than 60 million households.

Seven of the 10 spots in each event are reserved for top finishers in the previous year’s world standings. The remaining three qualifiers will be comprised of the leaders in the 2014 world standings and Wrangler Million Dollar Tour standings one month before the WCC event and the venue champion of the host city.

The prize money payout has been raised from $10,000 to $16,000 for each WCC event with the first-place award of $5,440 among the highest of any of the PRCA’s one-go rodeos.

There will be also be a team element introduced into the format this year.

PRCA sponsors, including Wrangler, Justin Boots, B&W Trailer Hitches and Coors, filled out their rosters during a contestant draft in Las Vegas last December, the day after the conclusion of the Wrangler National Finals Rodeo.

Team standings will be kept and a champion crowned after the Wrangler Champions Challenge finale in Omaha, Neb., Sept. 27.

The made-for-TV series has a wide geographic spread with the seven events set in seven states, from the season opener in Kissimmee, Fla., all the way to Puyallup, Wash., where it will be part of the Justin Boots Playoffs weekend. 

All of the WCC broadcasts on CBS Sports Net will be aired within five days of the event.

Click here to view the WCC t.v. schedule.
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