 Dear PRCA Rodeo Committee Chairperson:
Please take a moment to review the information regarding the 2008 PRORODEO Program, published by PRCA Properties, Inc., with your program coordinator. Filled with full-color photographs and captivating feature stories, the PRORODEO Program provides your rodeo’s fans with entertaining insight into the world of professional rodeo. The Professional Rodeo Cowboys Association’s official souvenir program is also designed to increase your rodeo’s bottom-line performance by providing a low-cost, high-quality product with national appeal that you and your local advertisers can be proud to be associated with.
With three options to choose from, you can customize your 2008 PRORODEO Programs to suit your rodeo’s individual needs.
The three available options are detailed below for your review:
Option 1
- We imprint your rodeo’s name, dates and sponsor logo on cover
The PRORODEO souvenir program arrives ready to sell right out of the box, with your rodeo name, its dates and even your sponsor logo printed on the cover. Option 1 features our complete 52-page full color program. Allowing us three or four weeks lead time is best, but please call us with your last-minute orders! Cover imprint and binding rates allow the biggest savings for quantity orders.
2000 and up $0.93 each
1,250 - 1,999 $0.99 each
750-1,249 $1.08 each
300-749 $1.20 each
Option 2
- We imprint your rodeo’s name, dates and sponsor logo on cover
- Your local printer adds your local stories, advertising and photos
If you want stories that feature your committee, photos of your Queen and local advertising, Option 2 is for you! As you can see in the diagram, Option 2 is a simple way to completely customize your rodeo program, providing your fans the best rodeo event guide ever! Option 2 is sent directly to your local printer. They will receive the PRORODEO program with your custom imprinted cover, in a form that easily adapts to adding your local advertising, stories and photos. Even most “Quick Print” printers have all the tools necessary to combine local pages with PRORODEO, making your 2008 program a dream come true for your rodeo committee. Two or three weeks lead time is best, but again, please call us with your last-minute order!
2000 and up $0.81 each
1,250 – 1,999 $0.83 each
750 – 1,249 $0.85 each
300 – 749 $0.92 each
Option 3
- We imprint your rodeo’s name, dates and sponsor logo on cover
- We setup and add your local stories, advertising and photos
We recommend that you use your local printer to include your editorial and advertising in the PRORODEO program. However, if you need us to act as your local printer, just send us your ads, editorial copy and photos, and we will supply the services that will lay-out, typeset, print and bind your complete customized program. PRORODEO will then be shipped to your rodeo ready-to-sell out of the box. A minimum of seven weeks lead time is required for Option 3. Quantity discounts are substantial, but never order more programs than you think you can sell.
Whichever option fits your rodeo’s needs, we feel the 2008 PRORODEO Program is a great tool to help your committee profit from program sales, as well as providing your fans with the best available coverage of professional rodeo. The cost of producing the PRORODEO Program is subsidized by our national sponsors and advertisers, so the net cost of the program to your rodeo is extremely affordable. If you have never sold programs at your rodeo in the past, we can help you determine the appropriate amount to order. Whether you order 300 or 30,000 programs, you can order by phone and pay the invoice after the conclusion of your event.
Please have your committee’s program coordinator contact us with any questions you may have. We look forward to hearing from you, and hope the PRORODEO Program can be helpful to your professional rodeo and its fans in 2008 and beyond. To place an order, or inquire about details of the program’s options, please call our PRORODEO Program toll-free number at 800-626-2899.
Sincerely,
Anne Christensen achristensen@prorodeo.com
Brenda Fuchs bfuchs@prorodeo.com
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